Karin Jinsui is a Harlem, New York, native who is known for her popular IG page as well as her feature in the Kylie Jenner “Glosses” promo video.

Aside from her celebrity friends, Karin is dedicated to all things beauty and creating a strong brand that represents her goals and values. In my exclusive interview, Karin dishes on her start in the beauty industry, her future goals, tips for growing your personal brand and so much more.

Photo Courtesy of Karin Jinsui’s Instagram

How did you get your start as a brand ambassador and social media influencer? 

I started my brand by getting pretty, take pictures and posting them onto my Instagram account. I started to get the attention of hundreds of companies and they would reach out to me. Then I’d pick and choose which ones products I liked and work with them. Initially I just received items as payment but then that changed to money.

Where do you see your career going in the next 3-5 years?

I see myself releasing a couple different lines designed by myself solely and signing with a modeling agency and/or major clothing, makeup, or footwear company.

What advice do you have to young women looking to grow their brand?

Always be yourself and be consistent!

Photo Courtesy of Karin Jinsui’s Instagram

Why did you start a YouTube channel and what are your plans for your channel?

My supporters would always ask me how I do my makeup and what products I used so I decided to make a channel. I intend on posting tutorials more frequently and getting more personal on my channel.

What is your favorite high-end and drug store product and why?

My favorite high-end product would have to be Marc Jacobs Coconut primer. It’s the perfect base for your makeup and makes your skin so smooth and silky. My favorite drug store product is Maybelline Mega Plush Volume Express Mascara. It’s very affordable and it’s the best mascara I’ve ever used. I use it every day.

What would you like your supporters to know about you?

That I am the most genuine, authentic, sweet, modest and down to earth person ever. I know sometimes I can seem “cocky” but it’s just that I’m in a good space with myself.

Photo Courtesy of Karin Jinsui’s Instagram

Where did the term “Life-Sized Bratz Doll” come from? 

When I was younger my friends would tell me I looked like the Bratz Doll Yazmin and I thought so too, so I ran with it. I feel a Bratz Doll is more accurate for my facial features and style versus a Barbie.

What are some tips you have for young women who are just starting out in the beauty industry?

Have confidence and believe in yourself because that’s the first step to any and everything you do.

Who is someone who motivates you to keep going during difficult times?

My two little brothers. I’m all they’ve got and they look up to me. I want to be a positive role model for them and be in a position to help them do what ever it is they desire.

Photo Courtesy of Karin Jinsui’s Instagram

What is a project you would love to do one day?

I want to travel the world and give back to young ladies and boys that are going through hard times.

What advice do you have for people looking to increase their social media following?

Always post images/videos that work in your (or your brand’s) favor and always do different things to spice up your feed.


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